WordPress

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Contents

WordPress Plugins

  • add links to best plugins here (categorize)

WordPress Themes

These are useful for SEO, monetization, microformats, or other reasons:

Desktop Blogging Tools

Software to post to WordPress blogs from the desktop.

Robots.txt

One possible WordPress robots.txt file: 

User-agent: *

# block all admin pages
Disallow: /wp-

# block all date-based lists
Disallow: /date

# block other possible date-based lists
Disallow: /2007/
Disallow: /2008/
Disallow: /2009/
Disallow: /2010/
Disallow: /2011/
Disallow: /2012/

# block author-based lists
Disallow: /author

# block all feeds but the main feed
Disallow: /*/feed/

# block trackback URLs
Disallow: /*/trackback/

# block misc. dynamic URLs
Disallow: /*?

Same as above, but without comments: 

User-agent: *
Disallow: /wp-
Disallow: /date
Disallow: /2007/
Disallow: /2008/
Disallow: /2009/
Disallow: /2010/
Disallow: /2011/
Disallow: /2012/
Disallow: /author
Disallow: /*/feed/
Disallow: /*/trackback/
Disallow: /*?

See also Graywolf's WordPress SEO video.

Permalink Paths

If you ever want to get into Google News, make sure your posts have a unique number of at least 3 digits.

Good permalink options for WordPress blogs:

  • /%post_id%-%postname%/ - Example: example.com/123-car-insurance/
  • /%category%/%post_id%-%postname%/ - Example: example.com/insurance/123-car-insurance/

H1 Header Optimization

Most WordPress themes get this wrong. There should be one h1 element on every page and it should contain the page's main keywords.

The home page should have the logo as the h1 element, or else insert an extra h1 above the list of posts.

There are many ways to do this.

Check the WordPress theme files for h2 elements. The files depend on the theme, but these are some possibilities:

  • index.php
  • single.php
  • page.php
  • category.php
  • archive.php (only if you leave the date-based archives open to crawling)
  • archives.php (only if you leave the date-based archives open to crawling)

Check header.php for h1 element and only use the name of the blog as an h1 on the home page. The WordPress function is: 

<?php
   if (is_home()) {
      // do something - for example, make post titles <h2> on home page, but <h1> when viewed as single posts
   }
?>

WordPress SEO

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